Are we getting younger older?

Four of the top ten positive celebrity role models are over 70 years old: Judi Dench, Morgan Freeman, Sean Connery and Terry Wogan. Joanna Lumley, aged 63, was the top positive role model in the Millward Brown study and stars in Müller’s current advertising campaign for Vitality. She was chosen to appeal to what the brand calls the “holding back the years” group, aged 55 to 70, which focuses on maintaining good health through balanced meals. Meanwhile...Harley-Davidson, which is working on attracting young fans, hopes to embrace older people by rolling out three-wheel motorcycles to Europe.