WAG Club

Footballers wives and partners have earned themselves a new TLA (three letter acronym)....the WAG'S, or Wives and Girlfriends. The whole world is in uproar as the footballer-made celebrity other halves have been partying and shopping for the best designer clothes whilst the rest of the world's squads wives have been left at home. Wayne Rooney's fiancee Coleen McLoughin flew 900 miles to get her hair done, whilst Peter Crouch's girlfriend Abigail Clancy was given the red card and sent home for bad behaviour.

Sol's bus garage

High flying celebrity footballer Sol Campbell is renowned for splashing out on an extravagant celebrity lifestyle, his shopping pal and girlfriend Claire Staples loves to shop, but Sol's weakness is property and old routemaster buses. He's recently been hatching a plan to build a £12 million fantasty love island near Cirencester, UK, the brief being that it should have a huge garage for his collection of old buses. Come on Sol, ok so they're red but guys like you should be into something a little more sporty with a good few less seats.

Personalised URL

What is a PURL? A personalised URL, something like www.lookclosely.co.uk/JohnSmith. What does it do? It allows you to take someone direct from a mailing or email to a personalised landing page or campaign microsite. What's the benefit? A much more personalised way of marketing which usually gets better results than standard direct marketing. Where can I get some? Specialist direct marketing agencies such as Vialuna offer PURLs and personalised microsites. Try your own PURL here.

Thin chance

Mischa Barton and Nicole Richie were two of the most recent Hollywood twiglets to be snapped on Malibu beach.........having traded in their bodies for toast-racks. And, you heard it here first, Nicole Kidman will marry Keith Urban in Sydney on Sunday. Rumours are that she is pregnant with her first child.

Thank you we're all smoking

As more and more people see "Thank you for smoking" it would seem that most of Hollywood are looking for their next big product placement break, we're seeing an unusually high number of stars going back on the dreaded weed, the latest sighting was Uma Thurman spotted scrounging a cigarette from a passenger on the Queen Mary 2 while sailing to Southampton from New York.