Personalised URL

What is a PURL? A personalised URL, something like www.lookclosely.co.uk/JohnSmith. What does it do? It allows you to take someone direct from a mailing or email to a personalised landing page or campaign microsite. What's the benefit? A much more personalised way of marketing which usually gets better results than standard direct marketing. Where can I get some? Specialist direct marketing agencies such as Vialuna offer PURLs and personalised microsites. Try your own PURL here.