Trend Marketing

Well we thought we'd heard it all, but the very latest (in fact not yet launched) is from the upstart marketing outfit Media Propensity. We've heard a rumour that these guys, backed by a leading economist and some hot-shots from the marketing and advertising world, are about to shake things up a little with what they call "Base Data Marketing". In our terms that'll be 4,968 four-year-old cats in London with red hair prefer brand X. Apparently they are building the biggest pool of subscriber data in the world and to do so are luring us with free share options. Well I'm in!