Friday, February 11, 2011

Victorinox & Christopher Raeburn



Premiered during New York Fashion Week, the Swiss lifestyle brand has hooked up with the young Brit designer for an edgy and well-made capsule collection of reused army fabrics for the luxury market.

In an inspired move, Swiss luxe alpine wear brand and pocket knife experts Victorinox have hired Brit designer Christopher Raeburn to design a capsule collection for Autumn Winter 2011. Consisting of only eight pieces - one of which is Raeburn's own take on the famous Swiss army knife - the young London creative has managed to merge his forward thinking design aesthetic with the heritage and tradition of the 127 year old brand. 'Remade in Switzerland' is the result of Raeburn travelling to Victorinox's home country to go through an extensive number of army surplus stores in Ibach, the birthplace of Victorinox founder Karl Elsener. Not only did Raeburn source the fabrics for his collection there, but he also managed to find the original house in which Elsener started the brand, and it was there that Raeburn chose to establish his Swiss LAB to produce the 100 pieces of each style by hand.

Source: Dazed Digital

Thursday, February 10, 2011

Bad Landing...

...tut tut tut!

Should know better....

Top 7  Truly Awful Landing Pages...from the top brands!

...we say shoot their agencies...

 

 

 

 

 

 

Lucky 7 Here

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