What is a PURL?
A personalised URL, something like
www.lookclosely.co.uk/JohnSmith.
What does it do?
It allows you to take someone direct from a mailing or email to a personalised landing page or campaign microsite.
What's the benefit?
A much more personalised way of marketing which usually gets better results than standard direct marketing.
Where can I get some?
Specialist direct marketing agencies such as
Vialuna offer
PURLs and
personalised microsites.
Try your own
PURL here.
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